Case Study
The brief said, "tell our customers about all the improvements we've made to the program this year." So, we did that. But first we told them about something they were much more interested in. Themselves.
Case Study
Here's my SkyMiles Story. 6 states, 3 countries, and window seat or bust.
My husband is definitely an aisle guy. And he spent 2.5 solid days in the clouds.
CD: Me
ACD/CW: Brandon George
AD: Jessica Larkin
Email Partner: Moveable Ink