CREATIVE

GO SEE WITH SKYMILES

The Delta SkyMiles program had a perception problem. Members only received updates when the program changed. And they thought it was getting less rewarding—not more.

So we created a campaign to rekindle our relationship with Members, reminding them what they loved about SkyMiles in the first place—seeing the world together with benefits along the way—to some big results.

Anthem Video

CD + Copywriter: Molly Crawford
CD + Copywriter: Michael Ashley
ACD Copywriter: Brandon George
ACD Art Director: Tom Hurd
Art Director: Jessica Larkin
"Curiosity" video director: Marcus Lundin/Hey Baby

All #SKYMILESLIFE VOTE EARLY MARRIOTT FRESH AIR GO SEE WITH SKYMILES YOUR YEAR IN TRAVEL SAVE AT PUBLIX TOYOTA INNOCENCE PROJECT EQUIFAX FAMILY PLAN DELTA x FITBIT MEDALLION COCKTAIL SERIES PUBLIX SPONSORSHIPS Delta @ CES Alt Delta @ CES

#SKYMILESLIFE VOTE EARLY MARRIOTT FRESH AIR GO SEE WITH SKYMILES YOUR YEAR IN TRAVEL SAVE AT PUBLIX TOYOTA INNOCENCE PROJECT EQUIFAX FAMILY PLAN DELTA x FITBIT MEDALLION COCKTAIL SERIES PUBLIX SPONSORSHIPS Delta @ CES Alt Delta @ CES