Case Study
In a world where we follow our feeds, #SkyMilesLife is making the airline loyalty program mean more. Anchored by the first travel search engine fueled by Instagram, travelers have tagged 60k+ photos, which they can search to find inspiration for their next adventure. Colombia’s next for me. What about you?
Awards | Webby Honoree, Gold & Silver Regional Addy
Case Study
Every photo on the site is tagged with the nearest airport Delta or SkyTeam partners fly to. Users can click through straight to search flights right to the destination they’re interested in.
We promoted DeltaSkyMilesLife.com in social channels, bringing a traveler’s search for their next experience to life.
As the campaign continued, we celebrated the members who are contributing to #SkyMilesLife. We launched a video onboard to recognize them and encourage others to “live the SkyMiles Life.”
Travelers love seeing Delta share their photos and are excited to be a part of #SkyMilesLife.
CD: Me
ACD/AD: Bry Homeier
ACD/CW: Brandon George, Sean Walsh