I worked on the Southeastern Toyota Dealers account for 7 years. I drove a Camry, shot a spot with Chris Farley’s brother and made some fun ads. These are a few of them.
In 2008, YouTube was still in diapers and "UGC" wasn't quite yet a thing. But we noticed that FJ Cruiser drivers were actively posting videos of their trucks doing some incredible stunts. So we let the trucks speak for themselves in these digital ads.
It’s hard to sell a car spot that doesn’t really show the car. But when we were asked to show off all the ways you could configure a Toyota Sienna, we knew we had the solve.
“Hey, can you do these ads for an auto show program?” Gladly.
